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A Simple 3-Word Technique to Become More Relevant to ProspectsAuthor: Stephen PalmerThis simple technique is a smooth transition from features to benefits, which means that your readers will be hooked as you show them why your message matters to them, on their terms and in their language. It\'s a foolproof way to get details out of your head and into theirs, which means that your readers will feel your concern for them, resulting in a greater likelihood of them doing business with you. Hint: I\'ve already used the three-word technique twice. Do you see it? 'which means that...' It\'s that simple. Individuals and businesses often tell prospects why they (the presenters) are so great, but the approach fails to demonstrate why it matters to their audience. Adding 'which means that' is how you translate your features into benefits for your prospects. It shifts the focus away from you and onto your them. This works particularly well for professional bios. 3 Bad ExamplesHere are a few real-life examples -- without the 'which means that' technique -- taken from existing websites:
Examples After Adding 'Which Means That'Now let\'s look at these examples after adding the 'which means that' technique:
Your prospects don\'t care about you. They care about themselves. Every time you tell them why you\'re qualified to meet their needs, make sure you add 'which means that,' followed by a statement detailing why it matters to them. Translating the features of your qualifications into specific benefits to your audience shows them that you care about them, which means that they\'ll be drawn to you, resulting in more money and more clients for you. Article Source: http://www.articlesbase.com/marketing-tips-articles/a-simple-3-word-technique-to-become-more-relevant-to-prospects-4245820.html About the AuthorStephen Palmer is a small business marketing consultant with KGaps Consulting. He helps small businesses increase website traffic, leads, sales, referrals, and customer retention through Hub Mentality, a proprietary marketing methodology. Download his book on Hub Mentality for free at www.HubMentality.com.
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